E-MTB campaign "E Is For Everyone" for the introduction of the next generation BOSCH motors to the current FOCUS Bikes lineup. Featuring the enduro and allmountain bikes Jam² and Thron² as well as the more trekking orientated Jarifa² and Aventura². Shot on locations in and around Stuttgart, on the Swabian Alps and Black Forest. Once again it was impressive to see what professional riders like Olly Wilkins can get out of an E-Bike, playing around with ease and throwing tricks out as if there was no additional weight on the bike. And of course having an engine on the bike also has the benefit for the riders of not suffering that much when the photographer asks them to go again and again and again... Oh and that sunset at Castle Hohenzollern...pretty awesome! Check the FOCUS website to find out more about the bikes and to watch the amazing video filmed by the CutMedia crew during these days.
Portfolio
FOCUS Bikes - JAM² SL - NorwayProject type
Moustache Bikes - GAME - DolomitesProject type
FOCUS Bikes - ATLAS - ScotlandProject type
720 Protections - Awake HelmetProject type
FOCUS Bikes - Beat Your Screen TimeProject type
FOCUS Bikes - SAM² LaunchProject type
FOCUS Bikes - BOSCH MotorProject type
FOCUS Bikes - Range TestsProject type
Mountainbike ArchiveProject type
GHOST Bikes - SLAMR XProject type
SIGMA Sport - ROX 12.0Project type
AdventureProject type
LandscapeProject type
IndonesiaProject type
PatagoniaProject type
Northwest AmericaProject type
Cowboys WyomingProject type