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E-MTB campaign "E Is For Everyone" for the introduction of the next generation BOSCH motors to the current FOCUS Bikes lineup. Featuring the enduro and allmountain bikes Jam² and Thron² as well as the more trekking orientated Jarifa² and Aventura². Shot on locations in and around Stuttgart, on the Swabian Alps and Black Forest. Once again it was impressive to see what professional riders like Olly Wilkins can get out of an E-Bike, playing around with ease and throwing tricks out as if there was no additional weight on the bike. Having an engine on the bike also has the benefit for the riders of not having to suffer that much when the photographer asks them to go again and again... Also for the production crew getting easier from one location to the next is so comfortable with an E-MTB. Oh and that sunset at Castle Hohenzollern...pretty awesome! Check the FOCUS website to find out more about the bikes and to watch the amazing video filmed by the CutMedia crew during these days.

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