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Shot during the Corona crisis in 2021 this years edition of the BYST campaign was a special one. The Beat Your Screen Time challenge is an annual project from the guys at FOCUS Bikes motivating people to get away from their screens and out onto the bike. In partnership with Strava and even their own mobile app, in the end more than 200 000 participants subscribed to the challenge. We took an afternoon to produce some road cycling images and a couple days indoors to create content that fits the BYST name best. Leaves only the question where staring at the screen of your riding computer counts for ;-)

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