Shot during the Corona crisis, this edition of the BYST campaign was a special one. The Beat Your Screen Time challenge is an annual project from the guys at FOCUS Bikes motivating people to get away from their screens and out onto the bike. On a dedicated mobile app and in partnership with STRAVA, in the end more than 200.000 participants subscribed to the challenge. We took an afternoon to produce some road cycling images and a couple days indoors to create content that fits the BYST name best. Leaves only the question what staring at the screen of your riding computer counts for ;-)

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