For the start up company 720 Protections I had the pleasure to shoot their first helmet model 'Awake' in the beautiful Dolomites. Equiped with the only two final prototypes we headed out to several iconic locations in the mountain regions of South Tyrol, Trentino and Veneto. Bike guide and company consultant Werner knows the area like the back of his hand and so we could tick off all these stunning places in just three days. Despite not having the best of luck with the weather we got every shot we wanted and produced a full set of images for their website, advertising and blog content. Find out more about the radically new design and safety approach of the helmet on 720protections.com.
Northwest AmericaProject type
FOCUS Bikes - BOSCHProject type
720 Protections - Awake HelmetProject type
FOCUS Bikes - Reach TestProject type
GHOST Bikes - SLAMR XProject type
SIGMA Sport - ROX 12.0Project type
Cowboys WyomingProject type